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- Barbara Leung Bryan Boy front and centre; image courtesy of fashionbombdaily.com In the discussion of the democratization of fashion, one cannot help but immediately refer to the emergence and acceptance of bloggers in the main current of the fashion industry. Blogs, in general, simply serve as an online format to communicate and present ideas, and have been on the rise of creation since 2005, with over 80 000 created per day during that time (Cantone). This insurgence of blogs has unveiled not only a subculture, but also hierarchical disruption in information dissemination and a new level of visual vicarious consumption. All of which leads to the question as to whether or not the fashion industry has been democratized, and has it been with the aid of the fashion blog. The discussion of subculture leads back to the early work of British media theorist Dick Hebdige. It is not so much the actual subculture that is of interest, but rather, the incorporation/recuperation of the fa...