An Inconspicuous Influence: A Case Study on the Power of Androgynous Fashion

by Emily Mann

From the moment we're born, our clothing and accessories thrust us into a hegemonic expression of gender. Baby girls wear pink; boys wear blue. Our clothing defines to the rest of the world who we physically are. As we grow older and make conscious fashion decisions, we have the opportunity to solidify or redefine these gender stereotypes. Androgynous fashion subtly transcends these established societal gender codes by combining both genders' characteristics into one overall look.

In the early 1920s, Coco Chanel introduced her signature suit in an early form of androgynous fashion. It was made from jersey fabric with a knee-high skirt and wool-woven jacket that bore striking resemblance to a man's suit. It represented gender power for females, as its functionality hinted at the woman's newfound place as a working woman in society. Yves Saint Laurent's invention of "le smoking" in 1966 also came at a time of woman's rise in social standing, representing the power of breaking away from our culture's hegemonic ideas of femininity.

We tend to associate different traits with different genders. Males are considered more dominant, aggressive, and independent, where women are often viewed as more expressive, submissive, and emotional. Androgynous fashion has the power to break down these gender stereotypes by associating both gender's traits with the individual. The power gained relies heavily on the social context. For example, a woman in a more masculine business suit would fit in well in a corporate setting, and a man in a feminine cardigan would fit in better in an elementary school setting. The power gained by their clothing would be irrelevant in the reverse situation.

The power in androgynous fashion also comes from its imperceptibility. Thus, being in the spotlight threatens such power. Consider the case of andrygynous fashion of pop musicians in the 1970s and 1980s such as Annie Lennox, Boy George, David Bowie, and Prince. Annie Lennox's masculine suits were under constant analysis of the media with the rise of MTV in the 1980s, which resulted in speculation into her motivations for wearing such outfits in her music videos and diluting the power that image had before.