WiM Featured in New Manufacturing.Net Story about Combatting Stereotypes with a "New Rosie the Riveter"

In an awesome new piece published today on Manufacturing.net, author Bridget Bergin says promoting a "modern Rosie" is the key to attracting girls to future manufacturing careers.

Bergin, who attended the 4th Annual WiM SUMMIT in Schaumberg, Illinois last week, cited our brand new survey results as support for the theory that young women are staying out of manufacturing because they are buying into false, negative stereotypes that girls are not suited for STEM careers.

At the SUMMIT, Bergin picked up on a theme - If women can see it, they can be it - and writes that role modeling might be the best way to combat these stereotypes.  Bergin thinks that if successful working women are visible as "modern Rosies," young ladies will be encouraged to pursue careers they often perceive to be "boys only."

"Girls need a frame of reference for women in manufacturing that doesn’t date back to their grandparents’ time - something more relevant to their lives and interests," writes Bergin.

Bergin notes that Chandra Brown, Deputy Assistant Secretary for Manufacturing for the U.S. Department of Commerce, motivated SUMMIT attendees in her presentation to take on the challenge and “get visible” .

"When my old company used to do shop tours, I used to lead a lot of tours, especially when we had the high schools come in," Bergin quotes Brown as saying at the SUMMIT. "It doesn’t matter if you have women when they are hidden, right?"

We love that the article is using our survey as a call to action!  Be visible!

Read the full article here.

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