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Next up in inspiring ads, the  'Like a Girl' commercial from P&G's Always brand. "Using 'like a girl' as an insult is a hard knock against any adolescent girl," Always says. And the commercial shows the impact.  While young girls don't see anything negative about the phrase and try their best when asked to act "like a girl," teenagers and adult men and women immediately know its negative and act mockingly when asked to run, throw, and fight "like a girl." So Always has launched what they're calling "an epic battle" to help girls keep their confidence and use "like a girl" as an affirmation. The commerical closes with a simple question, "Why can't 'run like a girl,' mean win the race?".  Why not? You can learn more about the campaign here and join the conversation using #LikeAGirl.

At WiM, we often explore questions about what factors hold women back in the workplace.  One theory?  Too much apologizing! Studies show that women apologize more than men - and often use the self-blaming "I'm sorry" in place of a wide variety of phrases from "excuse me" to "may I ask a question?". Pantene is encouraging women  to #ShineStrong and stop apologizing. Check out this commercial .  #SorryImNotSorry.  

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On May 27, 100 kids from more than 30 states set up their amazing displays in the White House for the  2014 White House Science Fair. Girls in STEM were especially highlighted at this year's event. President Obama meets with Oklahoma brownie troop at White House Science Fair - Photo from the White House Blog According to the White House Blog , President Obama spent time touring the exhibits, and addressed the students- including guests like Bill Nye the Science Guy- about the importance of STEM careers. The President remarked, “we’re putting a special focus on all the inspiring girls and young women who are excelling in science. Fewer than 3 in 10 workers in science and engineering are women…we’ve got to change those numbers." Earlier in the day a roundtable discussion with top White House officials including Senior Advisor to the President Valerie Jarrett; John P. Holdren, President Obama’s Science Advisor; and Tina Tchen, Executive Director of the White House Council on Wome...

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A CNN Money article recently published a list of 7 successful women in the manufacturing world. Here is brief summary of the highlighted women included in the article .  Be sure to visit the CNN site  to read more about this fabulous leading ladies in manufacturing! 1.       Kimberlie Gaarde and Brittnie Hammack , a mother daughter pair turned entrepreneurs, who started a new company, Fresh Fruit Cuts. 2.       Luconda Dager , the President of Velvet Ice Cream, a fourth-generation, 100 year old family business. After attending business school and working as a buyer for a major retail chain, Dager realized that it was time to get back to her roots and join the manufacturing family business full time. 3.       Severine Zygmont co-founded her own company, Oxford Performance Materials, a firm that produces 3-D polymers for biomedical, aerospace, and defense industries. 4.       Jen...

Women in Manufacturing Director Allison Grealis was featured this morning in a PTC blog post on the potential for women to fill the manufacturing labor gap. The article points to data from Catalyst which we’ve often listed here – Women make up 47 percent of the U.S. workforce, but only 25 percent of those working women were employed in manufacturing careers.  Writer Michelle Reis quotes Allison as saying she believes outdated perceptions of the manufacturing industry are big part of the problem: “Too often, they think of it as their father’s manufacturing; still un-modern, dirty, dark, dingy, and not a place for women,” Grealis is quoted as saying. “That it requires a whole bunch of girth and heavy lifting, and that it’s not a very pleasant place to work.” But, as the article notes, this is a perception, not a reality.  To make the case, the article also includes data from the Manufacturing Institute survey that we often cite here -75 percent of surveyed women in manufactu...

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