What Does It Mean to Act "Like a Girl?"
Next up in inspiring ads, the 'Like a Girl' commercial from P&G's Always brand.
"Using 'like a girl' as an insult is a hard knock against any adolescent girl," Always says.
And the commercial shows the impact. While young girls don't see anything negative about the phrase and try their best when asked to act "like a girl," teenagers and adult men and women immediately know its negative and act mockingly when asked to run, throw, and fight "like a girl."
So Always has launched what they're calling "an epic battle" to help girls keep their confidence and use "like a girl" as an affirmation.
The commerical closes with a simple question, "Why can't 'run like a girl,' mean win the race?". Why not?
You can learn more about the campaign here and join the conversation using #LikeAGirl.
"Using 'like a girl' as an insult is a hard knock against any adolescent girl," Always says.
And the commercial shows the impact. While young girls don't see anything negative about the phrase and try their best when asked to act "like a girl," teenagers and adult men and women immediately know its negative and act mockingly when asked to run, throw, and fight "like a girl."
So Always has launched what they're calling "an epic battle" to help girls keep their confidence and use "like a girl" as an affirmation.
The commerical closes with a simple question, "Why can't 'run like a girl,' mean win the race?". Why not?
You can learn more about the campaign here and join the conversation using #LikeAGirl.
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